Museum of J. A. Comenius: The Embroidery Craft

Veronika Provodovská

Conservator and Keeper, Ethnographic Collection, Museum of J. A. Comenius

Museum of J. A. Comenius

Přemysla Otakara II. 37 Uherský Brod 688 01 Czech Republic

AVICOM Prize Web Site Gold 2018


Treasury of Folk Culture



The "Embroidery Craft" website is part of the eponymous project focused on preserving the intangible cultural heritage of the district of Uherský Brod, a small area in South Moravia, rich with folklore and folk costume tradition. The website contains a number of detailed tutorials (animations, videos, photographs, drawings and descriptions) and is being expanded to become a well of knowledge for those who wish to uphold this tradition.

Currently, it contains over 70 stitch animations searchable by name and location.


In one section, you will learn how to make an embroidery step by step. The web has been gradually expanded to cover traditional weaving techniques, decorating Easter eggs, and home decorating techniques.

Although the website is primarily focused on the preservation of traditional local crafts, it is also visited by people from more remote areas. Some stitches are widespread and used elsewhere, others may help to study the structure of similar stitches. Last, but not least, the website shows the diversity of folk culture and the creativity of the people who have shaped it.



The website is customized for mobile phones and can serve as a guide to folk costumes and their place of origin , as the stitches and embroidery motifs are characteristic of specific areas, or can help the users to make their own creations. In addition to the website, the project also includes an exhibition, a book (containing a number of pictures of costume parts and craft instructions), and practical workshops where people can consult the museum conservator and folk artisans.




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