Casa Batlló 10D Experience

Amilcar Vargas

World Heritage, Casa Batlló

Casa Batllo

Passeig de Gracia, 43 08007 Barcelona Spain

Heritage in Motion / Best Achievement Award 2021



Casa Batlló Immersive Experience, an innovative project in a World Heritage site



Casa Batlló is a Modernist-style house in Barcelona built by architect Antoni Gaudí between 1904 and 1906 as a result of a total refurbishment of a former building from 1877. In 2005, the UNESCO inscribed Casa Batlló in the World Heritage List as a component of the Works of Antoni Gaudí.


This project began in 2015 after seeing the happiness of the visitors when discovering Casa Batlló with the help of a Smartphone that increased the contents through the use of Augmented Reality. This project merged an outstanding heritage restoration and digital technologies to continue engaging visitors with an emotional storytelling. The exceptional combination of analogue and digital components enhanced the appreciation of a World Heritage site restored using artisan skills with surprising new digital high-tech technologies in two new immersive rooms. The overall aim of the project was to increase the appreciation of heritage through an original proposal that merged the restoration of cultural heritage using artisan knowledge with new technologies such as Augmented Reality, Virtual Reality and Audiovisual Installations.

The new immersive experience of Casa Batlló is innovative for three main reasons: First, the highly professional restoration using artisanal and ancient techniques combined with an innovative communication campaign. Second, the magnificent and harmonic combination of historical heritage enhanced with digital technologies from a wide range of technological expertise and knowledge. And third, the outstanding staging of a people-centred museology that makes the user the protagonist of an emotionally enriching and aesthetically unforgettable heritage experience.




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