The Museum of Tomorrow is a different kind of science museum. It is an environment of ideas, explorations, and challenges, inviting our audience for a journey of imagination towards desirable futures guided by the ethical values of coexistence and sustainability.
However, in 2020, the challenge of thinking about new ways to cohabit with the world gained a new and difficult chapter: We were crossed by the COVID-19 pandemic that led us to social isolation. It became urgent to follow new paths and anticipate a digital transformation project we planned to implement with more strength.
Architecture
We closed the doors and started thinking about and debating tomorrow in people's homes. In one year, we produced over 80 hours of digital programming. We created new projects to discuss the origins and consequences of the coronavirus – in addition to a temporary exhibition on the topic, with a virtual tour available on Google Arts Culture. As a result, the Museum's official YouTube channel has quadrupled in size during the pandemic and grew by 331% between March 2020 and December 2021. In 2021 alone, there were more than 150,000 views on the channel, a 63% growth compared to 2020. The Museum's profile on Instagram reached more than 2 million people and attracted 50,000 new followers.
All our digital programming had the presence of Brazilian sign language - Libras interpreters and included self-description by the guests. We created a channel on Telegram to enable effective participation by the hearing impaired, sending their doubts and collaborations through videos on the understanding that assertive communication does not exist without inclusion.
Having received the LCD Awards in the “Best Digital Experience in Museums” category is a recognition of the dedication and connection with our audience, wherever they are. Even now, after the most critical period of the pandemic and with the return of face-to-face activities, we kept a close eye on digital to bring our content to people from different parts of the world and continue to expand our role as cultural equipment and transformation agents.
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